Job Purpose:
Responsible of the definition, development and implementation of the digital solutions part of the ENOC Retail Strategy to achieve the access new sources of revenue, through cross-selling, up-selling and new customer acquisition, improve customer experience and increase brand loyalty, upgrade existing business operations related to the customer journey and customer related systems (e.g., CRM, Loyalty program, Digital payments, etc.).
Principal Accountabilities:
1. Drive and channel work done by Strategic Marketing in regards to ENOC’s Retail digital transformation leveraging deep specific expertise across all the key aspects of the digital domain, including but not limited to ethnographic research, customer experience, customer journey, mobile apps, social media marketing and digital payments.
2. Drive and channel work done by Strategic Marketing in regards to the new customer journeys based on a very data-driven approach and best practice methodologies to analyze and segment the ENOC Retail customer base for fuel and non fuel.
3. Drive and channel work done by Strategic Marketing in regards to the new loyalty program for Retail, with the objective to integrate the fuel and non fuel offering. Coordinate and lead the effort across with all the Retail BUs.
4. Drive and channel work done by Strategic Marketing in regards to the design and continues improvement of the CRM in Retail and ensure the alignment and coordination with the other Retail BUs to leverage the data and insights to develop and track the implementation of initiatives.
Job Details
| Posted Date: | 2019-04-16 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
from Jobs in UAE | Bayt.com http://bit.ly/2Io9UKy
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