The Senior CRM Executive will be responsible for supporting the CRM solution within the company for system and tool integration, data integrity, digital transformation and business intelligence activities.
Client Details
Large group within the retail industry in Dubai
Description
The Senior CRM Executive will be responsible for the following:
- Propose new channels and capabilities to enable on the Marketing tool, given the Brands' maturity
- Implement the Marketing Automation strategies
- Assist in the definition of Customer Journeys for the different clusters of customers
- Create content related to customer and loyalty milestones and in line with the Customer Journey
- Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
- Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
- Segment database to ensure relevance to customers and optimal use of the budget in each campaign
- Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands' communication
- Manage the scheduling, testing and deployment of all CRM and eCRM projects
- Continuously up to date with latest CRM developments, trends and regulations (at global industry level) as well as experimental communications and the latest methodologies Seek to develop CRM skills with digital focus
Profile
The Senior CRM Executive should have the following:- 4 years experience in the marketing filed with at least 2 years in a similar role
- Experienced in CRM campaign roll out, customer segmentation, and loyalty program management
- Excellent knowledge of digital CRM tools
Job Offer
Competitive package
Job Details
| Posted Date: | 2018-10-04 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
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