Head of Marketing for a Large FMCG business in the F&B sector based in the Dubai office and tasked with growing a market leading brand in the region.
Client Details
Large FMCG business in the F&B sector
Description
Head of Marketing - F&B will be responsible for:
- To develop and deliver Annual marketing/ category/brand plan in respect of volumes, market share and margins in Domestic and International markets in the line of business objectives.
- To generate long term customer / consumer demand and salience for categories, group of products / brands and develop a marketing strategy.
- To generate marketing campaigns and determine appropriate media-mix viz: TV, print, hoarding, radio and point of sales etc.
- To develop marketing budgets in terms of ATL/ BTL.
- To determine market / consumer research objectives with regard to existing and new products and initiate market research.
- To Launch New Products / New Packs / Packaging etc. as planned.
- To be directly accountable for development of employees reporting to him and next level.
- To be responsible for implementing Vision and Values of the Group in the Businesses
Profile
Head of Marketing - F&B MUST have:- Sales and Marketing experience, with expertise in Marketing Food / Beverage items in the GCC market.
- Direct and Matrix people management experience.
- Business Fluency in English.
Job Offer
45,000 - 55,000 AED / month + bonus and healthcare.
Job Details
Posted Date: | 2018-10-18 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Marketing and PR |
Company Industry: | FMCG |
Monthly Salary: | US $1,500 |
Preferred Candidate
Career Level: | Management |
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