Head of Analytics & Partnerships - Al Futtaim Group

Tasks & Responsibilities:

  • Program management of (Blue) from conceptualizing key features by utilizing data to managing key network variables and growing the program penetration across all participating brands.
  • Derive insights through data-sets in conjunction with transactional and other interaction data to analyze and interpret actionable recommendations to drive revenue.
  • Improve cross-brand penetration for Blue across participating brands.
  • Review customer data for trends and assist brands in understanding the behaviour to drive personalization and create targeted offers.
  • Partner with external brands to improve customer engagement and generate revenue.
  • Drive key data monetization initiatives.
  • Project manage all key program initiatives with all key stakeholders to ensure timely launch.
  • Perform extensive data processing and analysis tasks on large-scale brands transactional info & Blue program data.
  • Loyalty Program insights for brands on appropriate marketing actions based on the relevant information to ensure maximum return on campaign investment.
  • Work closely with finance to ensure necessary budgetary and financial controls.
  • Identify opportunities to drive customer value through loyalty program activities at Retail and Brand level.
  • Build new predictive models and establish methods of evaluating its efficacy to identify when they will need to be redeveloped.
  • Analyse the results of experiments (e.g. A/B testing for campaigns), present results to business leaders, and provide advice/recommendations.
  • Manage delivery of insights & analytics which are cross category making recommendations at retail and brand level.

Job Details

Posted Date: 2021-12-06
Job Location: Dubai, United Arab Emirates
Job Role: Management
Company Industry: Accounting

Preferred Candidate

Career Level: Director/Head
Degree: Master's degree


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