Tasks & Responsibilities:
- Program management of (Blue) from conceptualizing key features by utilizing data to managing key network variables and growing the program penetration across all participating brands.
- Derive insights through data-sets in conjunction with transactional and other interaction data to analyze and interpret actionable recommendations to drive revenue.
- Improve cross-brand penetration for Blue across participating brands.
- Review customer data for trends and assist brands in understanding the behaviour to drive personalization and create targeted offers.
- Partner with external brands to improve customer engagement and generate revenue.
- Drive key data monetization initiatives.
- Project manage all key program initiatives with all key stakeholders to ensure timely launch.
- Perform extensive data processing and analysis tasks on large-scale brands transactional info & Blue program data.
- Loyalty Program insights for brands on appropriate marketing actions based on the relevant information to ensure maximum return on campaign investment.
- Work closely with finance to ensure necessary budgetary and financial controls.
- Identify opportunities to drive customer value through loyalty program activities at Retail and Brand level.
- Build new predictive models and establish methods of evaluating its efficacy to identify when they will need to be redeveloped.
- Analyse the results of experiments (e.g. A/B testing for campaigns), present results to business leaders, and provide advice/recommendations.
- Manage delivery of insights & analytics which are cross category making recommendations at retail and brand level.
Job Details
Posted Date: | 2021-12-06 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Management |
Company Industry: | Accounting |
Preferred Candidate
Career Level: | Director/Head |
Degree: | Master's degree |
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