eCommerce Marketing Specialist
Sharjah
15,000 AED
The Business
- Well established Manufacturing & Service business that was established in the 1980’s.
- They supply to the Building Services, Energy & Industrial sectors.
- They currently employ over 1,000 staff.
- An opportunity has become available for an eCommerce Marketing Specialist to join the business.
Online Marketing Specialist – Job Description
Role: eCommerce Marketing Specialist should be able to take responsibility for the presentation, content, SEO, maintenance, catalog and overall business health of key products and services being sold.
- Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts.
- Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
- Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
- Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
- Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
- Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments metrics for an eCommerce Marketing Specialist
- Customer acquisition cost
- Sales conversion rate
- Number of pages visited
- Bounce rate
- Revenue by traffic source
Responsibilities for Digital Marketing
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
Job Details
| Posted Date: | 2020-12-04 |
| Job Location: | Sharjah, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Manufacturing |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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