We are looking for an experienced Facebook Ads Executive, who has experience managing conversion-based ad campaigns on Facebook and Instagram.
Must be familiar with running ad campaigns to generate leads, as well as ad campaigns for online purchases, and well-versed with optimising campaigns for maximum ROAS.
Ideal candidate:
- 2 years of experience managing Facebook & SEM campaigns
- Ability to think strategically and plan campaigns
- Experience launching & optimizing paid ad campaigns on Facebook & Instagram
- Well-versed with using Ads Manager, setting up conversion campaigns, setting up pixels & conversion tracking
- Excellent copy skills, with the ability to write strong ad copy and landing page copy
- Knowledge on how to use landing page builders & tools
- Experience doing relevant audience targeting research and leveraging custom / lookalike audiences to enhance results
- Ability to optimize campaigns to meet specific KPI goals
- Experience working with monthly budgets to meet sales-driven KPI’s and target ROAS
- Good hold of the purchase pixel, understanding cost per acquisitions & cost per purchases
- Ability to analyze performance daily & weekly and optimize campaigns based on performance to improve current results & ROI
- Good grasp of Google Analytics and basic knowledge of Google Ads
- Previous experience working on e-commerce focused campaigns is a plus
Job Details
| Posted Date: | 2020-06-28 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing; Media Production |
Preferred Candidate
| Career Level: | Mid Career |
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