The successful candidate will possess a deep understanding of social media tactics and strategies along with experience in overall online marketing. This position will be responsible for creating and executing strategies in a fast-paced, high-volume environment across all Expo 2020 Dubai social marketing channel.
Main responsibilities of the role include:
- Oversee all social media platforms from ideation to content creation, implementation, management and reporting;
- Responsible for the implementation of the social media strategy;
- Develop compelling multi-channel and in-depth content strategy designed to accomplish larger business objectives;
- Ensure coverage of all key segments;
- Develop quarterly content road maps based on pre-approved content themes and pillars;
- Conceive, create and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement and ticket / merchandize sales;
- Develop, plan and execute quarterly social media stand-alone campaigns in-line with Expo 2002 objectives to grow fan-base across all channels and increase engagement levels;
- Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables;
- Work closely with the Bureau as well as with other stakeholders across the organization to support and amplify key messages on each channel;
- Work closely with Partner Marketing and Commercial teams to develop joint social media campaign;
- Interface with Government Entities to alight our messages with theirs and mutually support our respective campaigns;
- Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel;
- Develop and manage relationships with 3rd party vendors related to social media;
- Identify emerging social media platforms;
- Ability to identify social media micro-influencers and work on Influencer Outreach Programmes;
- Ensure that all staff acquire the required skills and knowledge through appropriate learning and development programmes on Social media channels;
- Produce monthly activity reports and disseminate them to key stakeholders.
Job Details
| Posted Date: | 2019-09-16 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Other |
| Company Industry: | Other Business Support Services |
Preferred Candidate
| Degree: | Bachelor's degree |
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