SEO/ SEM Manager - Robert Walters

We are currently looking for a SEO/ SEM Manager role for an International Investment Firm in Dubai, UAE.





Responsibilities:

• Manage the SEO responsibilities such as keyword research and content creation
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• Develop and implement a linking strategy for a multilingual website to boost search engines ranking
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• Develop and execute paid search marketing campaigns across multiple search engines
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• Improve the paid campaign strategy and focus on achieve targeted CPL and CPA (ad group, keywords, ad level)
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• Assist with optimizing the strategy to grow the SEM channels (Google AdWords) and testing/ growing new paid marketing channels (SEML PPC)
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• Develop and execute a content marketing strategy for articles and video content
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• Work alongside the content writer and user interface designer to build SEO and user interface pages
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• Work alongside an external agency (translation) and marketing team to ensure local campaigns are translated correctly and the meta tag and content in all languages are SEO friendly
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• Work alongside the media buyer and PR team to ensure all publications include inbound link to maximize SEO value
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• Analyse and monitor staying time, bounce rate, conversation rate on meters
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• Use banners for AB testing, bidding strategies, keyword management and PPC search engines.
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  Requirements:
  
• Candidate must have a bachelor's degree in Marketing or relevant field
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• Minimum 3 years of experience in SEO/ SEM (multilingual) in Google Analytics, SEMrush, Moz, Majestic and Screaming Frog
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• Experience in working with external agencies
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• Strong knowledge in Google Adwords, Bing Ad, Adroll
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• Candidate must have excellent communication and analytical skills
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• Candidate must speak/read/write ARABIC and English fluently
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• Ideally experience and good understanding of Forex
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Job Details

Posted Date:	2019-04-17
Job Location:	Dubai, United Arab Emirates
Job Role:	Marketing and PR
Company Industry:	Financial Services

Preferred Candidate

Career Level:

Management

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