The Digital Content & PR Writer will develop social content across our social, B2B, and comms channels in a fast past, ever-evolving marketing team. Your role will be two-fold: to be an expert in digital copywriting for social channels leveraging video, animation, & motion graphics provided by our in-house team to tell a story about our brand and the different programs we offer. You will also take charge of writing copy and updating our stunning digital/print marketing materials to support our sales team and to entice our end consumers. This content will vary from reactive topical content to story telling a cohesive brand story, identifying future trends that will ultimately deliver exciting content and drive engagement with new and existing customers. You will naturally have a strong attention to detail and mastery of the written word in both English and Arabic. You will have ability to respond to a brief, visualise a brief and interview relevant internal or external stakeholders, draft your proposal, and absorb and adjust your copy based on constructive feedback. You need to be self-motivated, pro-active and driven. You must be able to engage with senior stakeholders across the business to consistently develop the tone of voice of our core social media channels. You’ll maintain an active awareness of trends and emerging technologies to stay abreast of digital creative best practice, new formats and platform evolutions working within the company’s brand guidelines. As an aspiring content writer, you will have had experience writing copy across multiple social platforms such as Facebook, Instagram, Twitter, Snap Chat, LinkedIn, & YouTube. You will also have experience taking a brief from idea to production, ideally within a commercial environment. You will also be able to research and compose press releases and blog posts, having the confidence to drive the company’s PR strategy to new heights. You will be writing copy ultimately to drive leads, build engagement and increase brand visibility. Within the role there is a lot of creative freedom to get to an end goal, however the end content must have an impact with the target audience at the end of the day.
Job Details
| Posted Date: | 2019-04-21 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Financial Services |
Preferred Candidate
| Career Level: | Mid Career |
from Jobs in UAE | Bayt.com http://bit.ly/2L8Lmrh
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