Brand Manager

Responsible for:
1. Define clear consumer and shopper targets.
2. Develop annual Marketing plan the includes the following areas:
a. Brand performance evaluation.
b. Key challenges and sources of growth based on selected consumption occasions and consumer segments.
c. Recommended Marketing Mix for effective consumer reach.
d. Direct consumer communication plan inserted into total RGB’s 1FP platform
e. Pack sizes / SKUs priorities by channel and territory.
f. Price elasticity and price management plan by pack type.
g. Total % of volume promoted by channel by territory and % of discount.
h. Annual activation plan by channel and by territory.
i. Volume, GR, MC and Market share forecast by month.
j. Budget allocation by line.
k. Brand P&L.
l. Brand scorecard by month.
m. Creative briefing
n. Digital Marketing execution and control
o. Key initiatives concept and launch documents.

3. Execution.
a. Own the timely and effective implementation of all brand AOP initiatives from idea to shelf including the following points: Initiative objectives, KPIs, Selling story, promotion and merchandising tools, Initiative incremental profit and ROI.
b. Own the successful roll out of all Brand AOP initiatives including the following: Monthly sales volume, distribution growth, MH SKU and planogram accuracy, Communication strategy timely implementation and effectiveness vs. plan, Margin contribution delivery and investment budget management.
c. Develop and clearly communicate brand visual identity for national and local use.
d. Secure proper integration of Marketing, Channel development and Sales priorities and tools to deliver all key initiatives KPIs.

 

4. Leadership.

a. Lead multi-functional teams to timely and cost effectively deliver all brand AOP key initiatives and KPIs.
b. Work side by side with key territories and channel leaders to monitor and neutralize competitive treats while identifying consumer/shopper trends that could affect the brand’s AOP KPIs delivery.
c. Proactively analyze local markets performance indicators to present tactical modifications and recommendations to improve performance and maximize ROI.

Deliverables.
1. Volume and Value annual targets.
2. Brand Equity annual targets.
3. Brand P&L annual profit targets.
4. Annual Promotional and Innovation plans execution effectiveness and ROI.
5. Annual Share of Market targets.

Job Details

Posted Date:	2019-04-08
Job Location:	Dubai, United Arab Emirates
Job Role:	Marketing and PR
Company Industry:	FMCG

Preferred Candidate

Career Level:	Mid Career
Degree:	Bachelor's degree

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