Playing a pivotal role within the Social Media division, this role is responsible for the overall social media management for Expo 2020 Dubai including but not limited to content development and management, ideation, community management and moderation, social media campaigns and activations development, reporting and influencer outreach.
Main responsibilities of the role include:
- Oversee all social media platforms from ideation to content creation, implementation, management and reporting;
- Responsible for the implementation of the social media strategy;
- Develop compelling multi-channel and in-depth content strategy designed to accomplish larger business objectives;
- Develop quarterly content road maps based on pre-approved content themes and pillars;
- Develop quarterly content road maps based on pre-approved content themes and pillars;
- Conceive, create and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement and ticket / merchandize sales;
- Develop, plan and execute quarterly social media stand-alone campaigns in-line with Expo 2002 objectives to grow fan-base across all channels and increase engagement levels;
- Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables;
- Work with internal stakeholders across the organization to support and amplify key messages on each channel;
- Work closely with the marketing campaigns team to manage content dissemination for different social media networks;
- Work closely with Partner Marketing and Commercial teams to develop joint social media campaign for Expo 2020 partners;
- Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel;
- Ideation on quick wins and reactive / agile content creation;
- Define processes for moderation, monitoring and community management;
- Define processes on content management and approval between various internal departments;
- Develop and manage relationships with 3rd party vendors related to social media;
- Identify emerging social media platforms;
- Ability to identify social media micro-influencers and work on Influencer Outreach Programmes.
Job Details
| Posted Date: | 2019-03-16 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Other |
| Company Industry: | Other |
Preferred Candidate
| Degree: | Bachelor's degree |
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