Develops strong and innovative digital marketing programs, using SEO, PPC, and other techniques to drive traffic to company pages, optimizes conversions and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Job Responsisbitlites:
- Technical Responsibilities
- Lead management, qualification, scoring and nurturing experience
- Email automation experience with implementing best practices in email format, content, design and sending
- Abreast of all digital marketing channels such as email, Ad campaigns, whatsapp, chat, etc
- Customer segmentation and segment marketing experience
- Innovate and present new marketing platforms and initiatives
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Use Google Analytics, Google AdWords, Google Datastudio and other relevant analytics and reporting services
- Manage and monitor all company websites with weekly updates and monthly reports
- Drive traffic to company websites and optimizes traffic quality and conversions
- Sets conversion metrics and KPIs and continuously enhances them in accordance with company goals and objectives
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for both B2C and B2B
- Full grasp of online campaign set-up and management with Google Adwords including search, display and remarketing
- Knowledge of advanced CMS systems such as Sitecore is an advantage
- Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presences
- Operational Responsibilities
- Adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Monitor targets and KPIs and finds innovative ways to achieve them
- Keeps abreast of new social media trends, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns and sites to include new information
- Monitor and manage social media performance and maintains KPI performance
- Very well versed with analytical reporting and tracking of activities using tools and dashboards
- Prepares comprehensive monthly reports covering all websites and digital campaigns including
Job Details
| Posted Date: | 2019-03-14 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Healthcare, other; Other; Retail/Wholesale |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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