The Role
Own and develop the annual sales and marketing plan to build the pipeline of applications and offers and to deliver recruitment and sales targets
Work with the Admissions and Student Advice teams to optimise lead nurturing activity and improve conversion rates for CATS UK, USA and CSVPA
Key responsibilities and capabilities
- Achieve new student recruitment and revenue targets for CATS UK, USA and CSVPA in line with revenue growth and ROI objectives
- Manage relationships with the regional agent network in Middle East, North Africa and South Asia
- Own and drive the strategy for new agent acquisition across the region to deliver growth objectives.
- Formulate and implement tactics to acquire new agents and reduce agent churn
- Lead on agent management, including account planning, marketing plans and the management of commercial terms
- Work with the Student Advice teams to optimise conversion of direct and agent-referred students from the region
- Work with the CATS and CSVPA marketing teams on regional strategy ahead of each academic year
- Champion the Group’s Customers First initiative and contribute to continuous improvement in customer service levels, measured via agent and client feedback
- Report back to the business on progress against objectives via agreed key performance metrics, providing market and competitor analysis where required
- Support the cross-selling of ONCAMPUS and Stafford House where appropriate, liaising with colleagues on agent management and closing or referring any student leads
Key Performance Measures
- Achievement of annual sales targets in the region for the recruitment for CATS UK, USA and CSVPA students as defined and agreed annually
- Number of agents sending students to Cambridge Education Group programmes and average student numbers per agent
- Conversion rates by product against target
- Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment
Person Specification
- An individual with a proven track record of success in international student recruitment
- Arab speaker (desirable)
- Excellent commercial relationship manager, motivating agents partners to deliver against defined growth targets
- Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible and entrepreneurial
- Educated to degree level or beyond
- Able to travel within the Middle East, North Africa and South Asia
Job Details
| Posted Date: | 2019-02-05 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Sales |
| Company Industry: | Education, Training, and Library |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
from Jobs in UAE | Bayt.com http://bit.ly/2GoJyX1
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