RAKBANK is looking to hire a Digital Marketing Manager - Data & Analytics to join our growing marketing team to act as a custodian of all data & analytics covering RAKBANK's website, applications and social media
Main responsibilities:
- Monitoring & analysing campaigns and developing periodic reports for businesses
- Using Google analytics and other web analytical tools (Adjust, Vizury) to identify high-value customer segments and targeting strategies
- Running and optimizing acquisition & performance marketing campaigns (PPC/SEM) in conjunction with the media agency
- Providing marketing and business units with models to aid targeting and understanding of customer behavior across businesses and brands
- Working closely with media/digital agencies on implementing and optimizing performance marketing to drive efficiency and improve ROI
- Implementing best practices for Search Engine Optimization (SEO and Search Engine Marketing (SEM) carried out primarily through Google to ensure that a constant flow of relevant organic/paid traffic is maintained and tracked using web trends to ensure organic growth
- Implementing DMP (Data Management Platform) to centralize customer & first party data, developing segmentation and driving campaigns
- Preparing reports to the management by using data visualization in order to present findings in a language that can be readily understood by non-analysts
Job Details
| Posted Date: | 2019-01-21 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Banking |
Preferred Candidate
| Career Level: | Management |
from Jobs in UAE | Bayt.com http://bit.ly/2TcAFTK
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