JOB SUMMARY:
Supports the development and implementation of ongoing media and community relations. Provides crisis communication assistance to properties. Verifies information to the public and community is displayed correctly and effectively. Develops and maintains an ongoing, focused media and community relations program.
CORE WORK ACTIVITIES:
Building Brand and Property Awareness to Drive Revenue
· Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property.
· Selects the best opportunities for the property based on market conditions and property needs.
· Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
· Increases awareness within the travel media community as well as coordinating events to gain exposure and grow revenue.
· Supports the hotel’s social media efforts, if applicable.
· Works with online media outlets to promote the hotel.
· Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
· Develops brochure and property collateral materials.
· Participates in all property imaging work (e.g., signage).
· Ensures consistent brand and property message is communicated in all public relations and communications efforts.
Building Successful Relationships
· Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
· Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
· Conducts solicitation and maintenance calls to media.
· Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
· Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
· Assists property in developing promotions for various campaigns.
Coordinating Communication Efforts
· Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
· Evaluates new public relations opportunities for the property.
· Partners with property and corporate leaders in the development of the strategic public relations plan for property, includes group, leisure and local efforts.
· Assists in managing individual and group media visits.
· Coordinates community service activities in concert with the public image and needs of the resort.
· Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
· Supports hotel press releases and other content for print media and electronic media.
Providing Exceptional Customer Service
· Sets a positive example for guest relations.
· Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
· Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
· Conducts site inspections with visiting journalists.
Additional Responsibilities
· Keeps detailed files and records on all matters relative to property's public materials.
· Verifies that property is following all corporate public relations guidelines.
Job Details
| Posted Date: | 2018-12-10 |
| Job Location: | Abu Dhabi, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Hospitality/Tourism/Travel |
Preferred Candidate
| Career Level: | Mid Career |
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