Sales Supervisor ( Van Sales ) - Arla Foods

Purpose is to implement departmental sales and distribution objectives set by the Area Sales Manager and to supervise the day-to-day sales operation in the assigned area in a responsible manner in accordance to set sales and collection targets, business plan and standards.


• Responsible for Retail Van Sales operation / sales staff in the assigned territory


• Responsible for Products distribution & achieving sales target in the assigned territory.


• Directly responsible for collection / reconciliation from company approved credit customers (make a weekly review with comments and deadlines).


• Responsible for taking care of the products shelf life as per Companies policy.



• Negotiate and finalize temporary / permanent display/ BDA agreements with selected customers and ensure that the best space allocation.



• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.



• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)



• Take steps to improve distribution of products (100% listing in Supermarkets)



• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns)



• Ensure the salesmen timely submission of reports.



• Ensure that salesmen are strictly following the Arla Procedures & Guidelines.



• Conduct regular meetings with Sales Manager on status of sales & Collections.



• Check / approve the entire sales order/ final invoice / GRV entered by Sales Rep / Storekeeper. Control Market Return (minimize to the agreed limit).



• Daily report problems and market observations to Sales Manager (Feedback)



• Make sure that Salesman is carrying Minimum stock in his sales truck.



• Control salesmen by checking the route operation report in HHT and follow up



• Take print out of GEV / Daily settlement form / Salesman’s total outstanding report from Middle-ware and hand over the same to Salesman.



• Check expiries, cash shortages on daily basis and ensure payments collection.



• Establish and maintain good rapport with all the credit customers.



• Travel with the sales team regularly, provide them back up whenever necessary.



• Ensure physical involvement in operation of route when staff shortages arise.



• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities. (Assist ASM to prepare monthly progress report).



• Ensure proper implementation of Arla policy on financial and sales related matters.



• Organize Sales team vacation and replacement within his area.



• Make sure the use of Uniform and maintain a respectable outfit during working hours.



• Insure Sales trucks are well serviced / maintained. (Cleanliness, Service, accident report.)



• Carry out random audits on personal outstanding balances.



• Develop sales team working under his supervision.



• Perform any other jobs assigned by the Sales Manager


Specific Tasks


• Sales Targets are achieved on monthly basis in line with collection



• Keeping abreast of competitor activities and informing Area Sales Manager



• Identification of new business opportunities



• Route Re-Structuring



• Control on market investment (display budget, promotion allocation, listing fee etc.)



• Controlled Returns as per the set % Limit.



• Ensure smooth operations (all routes should be operational)

Job Details

Posted Date: 2018-11-01
Job Location: Dubai, United Arab Emirates
Job Role: Sales
Company Industry: FMCG

Preferred Candidate

Career Level: Mid Career


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