Regional Sales Manager

The Regional Sales Manager represents the company’s FMCG brand i.e. “Jomara” to directly in GCC and operationally globally in a seamless and flawless manner. He or she will do this through outstanding service, sharing FMCG management experience and is supported by a proactive team of National Sales Managers. Scope of business includes full responsibility and direct supervision of distribution across GCC and operational responsibility of global distribution. The RSM contributes to the overall success of Jomara Divisions in GCC by 1) being fully responsible for the end-to-end process which starts from supervising the existing direct and indirect distribution, establishing distribution channel in un non-represented countries, product launch, pricing and promotion in conjunction with Director, contractual agreements, set-up delivering mechanism and ensure timely payments and state-of-art merchandising 2) by hiring, scheduling, training and nurturing a client servicing culture so as to attract and retain the best diverse talent 3) overseeing global operation and ensuring consolidated stock planning and availability all across including KSA and Travel Retail 4) interact with distributors 5) Being Profit Centre Head position, responsibility of P&L and ensures NSMs’ in adherence to annual budgets. The RSM works closely with COO, Directors, Operations, Production facilities at KSA and UAE, Logistics and reports to Director- B2B. His main focus is to achieve sales target, margin by channelizing distribution network in line with, or exceeding the annual business plan, by creating memorable client servicing experiences and loyal customers. The RSM will have excellent planning and organisation skills, an ability to anticipate customer needs relevant to specific events, leadership qualities and be able to make decisions. An avid communicator able to handle multiple stakeholders and have well developed training skills.


• As Head of Division, provide leadership and support to Jomara.


• Maintaining and increasing sales of Jomara brand by keeping up with the supply and demand, changing trends, economic and seasonal indicators and competitors.
• As Profit Centre Head, monitor profit margins and taking prompt action in solving related challenges.
• Strive to achieve and exceed the sales budget and monitor P&L.
• Establish, maintain and expand distribution base.
• Lead market research activities to identify market trends, competitor analysis and customer insights. Have the ability to infuse market intelligence into overall Sales plan and respond proactively to changing market forces and dynamics at play.
• Expert skillsets in maintaining sales and market data points (example – monthly sales report, budget analysis, variance analysis etc.)
• Contribute to sales strategy by providing intelligent, actionable insights on market trends, customer habits, socio-political climate, competitor landscape)
• Identify objectives, strategies and action plans to improve short- and long-term sales and implement merchandising planogram.
• Responsible for setting team level KPI in consultation with Director-B2B
• Coordinate and plan marketing activities along with Diector Marketing while adhering to allocated promotional budget.
• Plan new product launch, seasonal activities to generate new business for the company.
• Responsible for setting country-wise targets for distributors and NSM.
• Persistently assuring high levels of food safety, hygiene and sanitation standards. Thus, ensuring compliance with local law, food safety standards, general work place safety, and HACCP policies and procedures.
• Uses analytical skills and pro-actively manages margins, by controlling COGS, staff and controllable expenses.
• Uses critical thinking skills to initiate innovation, conducting research on global food trends, food marketing, and conscious eating habits.
• Being involved in improving communication using technology.
• Responsible for providing leadership, and mentoring experiences for all Distributors, Managers and Executives under his/her team
• Ensure the learning needs for employees are met on a consistent basis (technical / soft skills)
• Ensures development of team members. This includes training, coaching and mentoring to allow for the right people in the right place to grow FMCG business and lead the market.

Job Details

Posted Date: 2018-10-31
Job Location: Dubai, United Arab Emirates
Job Role: Sales
Company Industry: Sales; Business Support

Preferred Candidate

Career Level: Director/Head
Gender: Male
Degree: Bachelor's degree


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