The Marketing Director's primary role is to provide leadership and drive strategy across the marketing function. This position will conceptualise, develop, and implement the marketing/brand strategy across the Middle East local markets.
Client Details
The client is a multinational group operating in the luxury fragrances and cosmetics sector.
Description
Brand & Consumer Focus
- Put the consumer at the centre of all marketing initiatives
- Be instrumental in driving a better understanding of the consumer (e.g. use data to unlock insights) and their journey and convert these into actions to unlock growth opportunities
- Drive decision making through data around brand and consumer activation's
- Plan and ensure effective on- and offline execution of brand campaigns at a 360-degree level and in accordance with the brands guidelines ensuring maximum quality in brand exposure is achieved
- Keep providing feedback to global teams consistently on what is working well in the local market and what could be improved
- Work closely with the Retail & Commercial Director to plan executions which are effective and exceed the expectations of our Customers/Retail Partners
Innovation- Foster innovation and be 'disruptive' through bringing novelty in our approach to our brands, our customers and end consumers
- Drive the aim to position the Middle East among the most innovative and forward-thinking affiliates within the brand
Local strategy & budget- Create a local marketing strategy relevant to the Middle East in line with the global brand guidelines
- Accountable for the regional A&P Budget ensuring we have investments in the right activities
Digital Marketing, Media and PR- Ensure an integrated approach to the execution of digital initiatives across all touch points
- Monitor competitive data
- Drive an effective communications strategy (incl. PR, social/Influencers etc.)
Collaboration, Team & Stakeholder Management- Lead the brands Marketing team
- Influence stakeholders across multiple levels of the organisation
- Maintain solid relationships with global brand teams
- Be a conduit and an effective advisor to the GM and Leadership team on trends and opportunities
- Lead the preparation of Marketing presentations for board meetings, business reviews, global brand teams visit
- Collaborate with Finance Manager on budget planning and reporting
- Measurement and evaluation of activities and investment
Profile
10+ years of progressive marketing experience ideally gained within a beauty/luxury environment with at least 2 years of experience in a Marketing Manager/Director position with a proven track record in developing brand strategies in challenging and complex environment.
Education: Bachelor's degree in Business/Marketing or similar field
Languages: Fluency in English.
Skills & Knowledge Required:- Demonstrate maturity and strong commercial acumen
- Strong understanding of consumer insights
- Effective communication skills
- Ability to work in a matrix organisation
- Collaborative nature, ability to work with cross functional teams
- Possess cultural awareness
- Strong influencing and negotiation skills, with a range and adaptability of style.
- Ability to think strategically vs. day to day operations
- Great at engaging and inspiring others
- People management skills
- High integrity/trustworthy
Job Offer- Opportunity to work for a multinational luxury fragrance and cosmetics group
- Competitive benefits and salary
Job Details
| Posted Date: | 2018-10-10 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing |
Preferred Candidate
| Career Level: | Management |
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