- Leads the company in using data and analystics to understand results and chart future actions. Helps provide data in a way that is leverageable in overall decision making.
- Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
- Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
- Interprets financial data and understands the implications to the business to assist the Marketing Director and Marketing team with the development of a viable Marketing strategy and tactics
- Reviews competitive market data across marketing channels to influence future project work.
- Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day.
- Produce analytics and derive insights that help increase sales by developing customer loyalty, improving marketing efficiencies, and identifying customer trends that influence our go-to-market strategy.
- Produce reports to describe and analyze customer behavior and customer response analysis to marketing efforts
- Extract large amounts of complex data from databases and synthesize into compelling presentations that help communicate and educate the organization on customer behavior, market trends and company performance trends
- Create ad-hoc reports as necessary for marketing projects that support our go-to-market strategy.
- Strong knowledge of Nielsen’s reporting systems, euro monitor and retailer data.
Identify and communicate sales trends, opportunities/risks, and impact of sales changes, including relationship to the Finance and Merchandise Planning views
Drive detailed post-event analysis of marketing campaigns and segmentation
Deliver data-driven customers insights related to increasing sales, margin, profit, and customer loyalty - Recommend test or roll-out changes to improve efficiency or effectiveness of future campaigns
- Provide offer recommendations based on analysis and business needs
Understand the results and be able to communicate the analysis and recommendations to marketing leadership and Sr. Management - Develop and maintain trend reporting and KPIS that provide insights of Rewards members and Marketing activities to the business
Job Details
| Posted Date: | 2018-10-25 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | FMCG; Food Production; Distributions and Logistics |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
from Jobs in UAE | Bayt.com https://ift.tt/2qiniVD
0 comments:
Post a Comment