• Plan, develop and implement strategic PR programs to obtain significant increases in brand awareness and achieve objectives of the organization including its partners and clients
• Identify key media outlets
• Develop compelling story angles
• Cultivate and maintain relationships with key business journalists in national and trade publications
• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV, online and social media outlets
• Write clear and compelling pitch letters and by-lined articles
• Research, write and distribute press releases to targeted media
• Identify media trends, news cycles and spin opportunities
• Proactively manage editorial calendars
• Analyze and measure results of PR programs
• Manage budgets and campaign ROI
• Liaise with colleagues and key spokespeople
• Liaise with and answering enquiries from media, individuals and other organisations
• Collate and analyze media coverage
• Write and edit in-house magazines, case studies, speeches, articles and annual reports;
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
• Devise and coordinate photo opportunities
• Organize events including press conferences, exhibitions, open days and press tours;
• Maintain and update information on the organisation's website
• Manage and update information and engaging with users on social media sites such as Twitter and Facebook
• Source and manage speaking and sponsorship opportunities for the organization including its partners and clients
• Commission market research
• Foster community relations through events such as open days and through involvement in community initiatives;
• Manage the PR aspect of a potential crisis situation
Job Details
Posted Date: | 2018-09-30 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Marketing and PR |
Company Industry: | Marketing; Advertising |
Monthly Salary: | US $2,000 |
Preferred Candidate
Career Level: | Mid Career |
Degree: | Bachelor's degree |
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