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MGT211 GDB No.2 2020Dear Students you have to make your assignment by yourself because everyone cannot make the same assignment kindly something could be change. Otherwise will be marked zero so please be careful. 4ps of Marketing MixNew factors to be considered in Online ShoppingProduct● A product can be either a tangible good or an intangible service that fulfills a need or wants of consumers.● To be successful, marketers need to understand the life cycle of a product, and business executives need to have plan for dealing with products at every stage of their life cycle.Price● Factors to be consider in online pricing.● Competitive offerings and prices● Market share● Product branding and quality● Materials or input costs● Customer’ perceived product value and fair price. Place● Places such as social media, online forms, emails, etc. have added factors, changing how modern business is conducted.For Example, the ability to.● Respond instantly to users asking questions on Facebook● There are several social media platforms and new ones rising every year.● Many get on a platform simply because “every else” is doing it. Promotion● Promotion includes advertising, public relations, and promotional strategy.● The goal of promoting a product is to reveal to consumers why they need it and why they should pay a certain price for it.
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