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CS202 Fundamentals of Front End Development
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Operations Manager - Restaurants | Quest Search & Selection
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Principal (Male) | m2r Education
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Website/Ecommerce Manager - Al Tayer Group LLC.
Job Purpose
Lead the execution of online trading for the web site that will deliver a best-in-class customer satisfaction that drives significant and sustainable business growth. Collaborate with cross-functional teams to deliver on sales targets, site experience, traffic, and digital analytics.
Roles & Responsibilities
\[ Oversee the website team and development agency
\[ Drive business profitability by increasing visitors, improving conversion rates, and manage margins.
\[ Look after the day to day management of online trading to ensure effective and timely delivery and continuous growth through sales optimization in line with the commercial business plan.
\[ Ensure the implementation of the e-commerce strategy by cascading it down to tactical operational activities.
\[ Drive sell thru and conversion by overseeing the maintenance and improvement of the website, ensuring all products are accurately represented, stylishly merchandised and smartly promoted.
\[ Work closely with sales, aftersales, digital team, and marketing operations, finance and admin
\[ Work closely with Marketing, Content, Creative and Brand teams to get input on guidelines, best practices and trends.
\[ Oversee the digital commerce marketing plan in order to drive consumer traffic and conversion together with marketing functions within the business.
\[ Ensure that online marketing strategies drive traffic to site, to increase sales and loyalty engagement including but not limited to direct marketing, search marketing, social marketing, affiliate marketing, mobile marketing real time marketing.
\[ Own all on site targeting campaigns, working closely with Digital Marketing and CRM teams to develop a strategic localization and personalization program.
\[ Oversee all digital commerce content in line with principal brand strategy.
\[ Oversee the events calendar, coordinating upload, product marketing, editorial and promotional content schedules.
\[ Participate in planning meetings for upcoming launches; submit forecasts and help ensure that numbers are aligned to sales plan.
\[ Ensure maximum product exposure across the website and all marketing channels, ensuring featured products and messaging match marketing direction and inventory.
\[ Continue to ensure timely check-in of launch inventory; flag delays and launch issues; maximize sell thru opportunity through promotional opportunities.
\[ Responsible for all up-selling, cross-selling and promotional sales tools.
\[ Manage and monitor all product launches, product portfolios – changes, launch dates, price and name changes handled by admin/sales team.
\[ Work closely with analytics team to manage the use of analytics programs to track and monitor online campaigns.
\[ Work with Digital Analytics to maximize customer site behavior using digital analytics, selling and performance metrics.
\[ Work closely with Customer Experience team to implement and optimize customer service standards and operations including standardization of procedures, appropriate issue routing, customer service reporting,
\[ Oversee AB tests, working closely with the MOPs Team to ensure alignment with business goals.
\[ Remain up-to-date on current and emerging technologies and trends and how they can be incorporated into the existing business plan.
Qualifications & Experience
\[ Bachelor’s degree in Marketing, Business, or related discipline
\[ 10+ years of strategic Website & Ecommerce management experience
\[ Extensive experience in website merchandising & optimization
\[ Strong knowledge of Internet best practices for optimal user experience that result in cus
Job Details
Posted Date: | 2020-01-14 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Other |
Company Industry: | Management Consulting |
Preferred Candidate
Career Level: | Management |
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Digital Marketing Manager
Scope:
Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to Senior Executives.
Key Accountabilities:
- Form part of the company steering committee that will set the strategy and KPIs for the online proposition
- Cultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online business
- Oversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimized
- Plan and manage our social media platforms.
- Define the email marketing strategy for performance-based emails responsible for driving online sales
- Oversee the performance strategy across; SEM, SEO, Social, Email and Display
- Drive a segmented CRM approach which feeds on customer data and insights
- Lead a team and manage budget across digital marketing
- Develop, drive and execute innovative and ambitious eCommerce plans focused on targeted markets
- Work closely with the Sales/Commercial Team to ensure strategic alignment with your eCommerce strategy, marketing plans, promotions and campaigns to promote a cohesive brand story
- Ensure the effective day to day running of the eCommerce website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customers
- Maximize online conversion through developing effective customer journeys, multi-device strategy and optimizing site speed
- Utilize web analytics to gain insight into user behaviors
- Manage regular reporting of onsite analytics & performance for data-driven decisions in order to maximize conversion and online sales
Job Details
Posted Date: | 2020-01-14 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Marketing and PR |
Company Industry: | Other Business Support Services |
Preferred Candidate
Career Level: | Senior Executive |
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